our values

  • We believe in the power of women to birth and feed their babies.

  • We believe that every family has the right to excellent information and support for the decisions they may have to make along their pregnancy, birthing and postpartum journey. We will support these choices in a professional and non-judgmental way.

  • We believe in your right to dignity and respect on your journey.

  • We keep any information about you and your care in complete confidence, and take your privacy very seriously. See our privacy policy for further information.

  • We are here to help and inform, we are healthcare professionals but will refer to other professionals as appropriate or if a particular problem is outside of our scope of practice.


our vision

We want women and their families to feel empowered, supported and have the best information possible at their fingertips. We commit to giving impartial advice and creating straightforward, commonsense plans in partnership with babies and their caregivers.


giving back

We believe it is important to give back to both the local and global community. We achieve this by hosting a weekly breastfeeding support drop in, and by donating 1% of our profits to the White Ribbon Alliance.